A few years ago, you used to sign a contract with a cell phone service provider. Then they decided to all move over to leasing options that made it affordable for everyone. Want the new iPhone? They have a payment plan. Want the new Samsung? Payment plan. LG device? Payment plan (also LG is the best). You see the new iPhone, and even though you can’t afford it, you want it. So the companies accommodate you. Now, that same principle is being applied here, only it’s a better deal. The Xbox All Access plan gives you a great deal more than just a smart device.
Xbox 360 was a dominating force in the last generation of games. This came after a generation dominated by the PlayStation 2. After Xbox’s disastrous introduction of the Xbox One and its lack of graphical prowess, PS4 won over the public by a landslide. Dan Mattrick instigated the disaster, but it wouldn’t be the last time he singlehandedly destroys a company. Phil Spencer has been left to undo the damage ever since. Each year, he finds more and more ways to win back the hearts of the people.
Exclusives are still a major power in the console gaming world. This is despite the fact that they are largely ‘timed’ exclusives and don’t always stay exclusive. But being first is still a big deal, and people eager for a game are going to go wherever they can get it as fast as possible. They made the Xbox One X cater to the audience who wanted more graphical power. They even bought up 5 companies that have all made interesting titles, to say the least. Still, that doesn’t change that their current exclusive line-up is… well, pretty pathetic really.
So, now, Microsoft is giving you a new reason to buy their console. This was first made apparent in their 2018 E3 press conference. They showed off plenty of games you could play. Some were exclusive, but many others weren’t. Still, it was a surprising move by the company to focus entirely on games and set a really high bar for the rest of that E3. They ended up showing off more games than any other presentation. They actually stole the thunder from other dev’s announcing projects by showing them off in their own show first.
They also talked a great deal about Xbox Game Pass, a service destined to be the Netflix of gaming. Xbox Game Pass gives you access to a huge section of games for a relatively low subscription plan. For 9.99/month, you get access to this comprehensive list of titles. It’s… a lot of games. A real lot of them. Endless choices and possibilities, it’s chock full of games from every genre. There’s a game in there for everyone, and the library is always expanding. The icing on the cake? All Xbox-Exclusive games will be made immediately available on game pass the day they are released. Which is a great proposition for people who really like the Forza games, for starters. But it’s also a strong promise they are holding, seeing as the earlier mentioned companies they bought will be dishing out Xbox exclusives for the future.
But that’s not the end of it. To get back to the subject at hand, Xbox All Access is sweetening the deal even further. What’s the plan? A two-year long monthly payment plan that pays for three things. The price covers the cost of purchasing the console and 24-month subscriptions to Xbox Live Gold and Xbox Game Pass. How good is this deal? Well, $22 USD a month will get you an Xbox One S model, while you can go for the top shelf and pay $36 USD for the Xbox One X, the most powerful console currently on the market.
You could always just fork out $250 to buy the entry-level price for a PS4, Switch, or the Xbox, and then spend another $60 or so per game you actually want to play on it. And then you have to decide if you want to buy each console’s premium service, which will also cost you more money up front. Yeah, that’s no fun. Some retailers allow you to get interest-free financing on purchases that qualify, but this offer is coming straight from Microsoft. Suddenly, the consoles are well within your budget, aren’t they? Imagine being able to afford the best console on the market and access to 100+ games for less than the price of that iPhone you’re leasing right now. Sound good? It should.
There are some caveats to this major deal. You have to go to a Microsoft store to make the purchase. That could be an issue because unlike Apple, they don’t have that many retail stores out there. The deal is also only good while supplies last. Granted, you have to do the same thing with most cell phone providers too. So, yeah, there’s a few extra snags to jump in on this incredible offer.
But this could be the beginning of a great new business strategy. If it skyrockets the sales of Xbox One consoles, that would begin the turning point. With enough success, Microsoft might just feel like extending the offer to other retailers, not just their own. This is the initial stage of a great idea. Maybe one of the other competitors will pick up on this strategy and try it themselves. Either way, this company is putting their money where their mouth is, and they’re offering a great opportunity. Own a console and get access to tons of free games all for small monthly payments. I would always choose the interest-free options over paying for something outright, wouldn’t you?
Has this offer piqued your interest? Will other companies attempt this? Let us know in the comments.
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